Digital User Modeling
How can we build LLM-based digital users that faithfully reflect human goals, preferences, constraints, uncertainty, frustration, and behavioral variation?
Simulated Worlds, Real Intelligence
We invite researchers and practitioners in AI agents, user simulation, HCI, recommender systems, and evaluation to join the workshop Program Committee.
About The Workshop
Many applications depend on understanding human behavior, from A/B testing and recommender systems to usability research and interactive LLM evaluation. Recruiting participants is slow, costly, and hard to scale, while live experiments can disrupt users or exclude rare populations. LLM-based digital users offer a scalable proxy: they generate human-like responses, navigate interfaces, express preferences, and pursue goals. Yet evaluating them in live websites, apps, and tools is difficult because content, layouts, locations, and bot-detection policies change constantly. Simulated environments provide stable testbeds, but they also have drawbacks: they may lack real-world diversity, miss important interface dynamics, encode unrealistic assumptions, and fail to generalize to real use.
So far, research on digital users and research on simulated environments have largely progressed as separate fields, leaving shared questions unresolved. We argue these are interrelated challenges: realistic digital users need faithful environments, and useful environments need realistic, diverse, fair behavior grounded in human data. This workshop brings the two communities together to develop methods for user modeling, benchmarks, behavioral calibration, environment construction, responsible simulation, and deployment. The goal is to assess when simulation is valid, where it fails, and how it can support scalable, reproducible research without treating synthetic proxies as human replacements.
Themes
How can we build LLM-based digital users that faithfully reflect human goals, preferences, constraints, uncertainty, frustration, and behavioral variation?
How can we construct realistic yet controllable sandboxes for different interactive digital environments?
What metrics, datasets, benchmarks, and protocols are needed to measure simulator quality, such as realism, diversity, controllability, robustness, and fairness?
How can clickstreams, interaction logs, surveys, user studies, and other behavioral data be used to improve the fidelity and validity of user simulators?
What ethical, privacy, fairness, and governance challenges arise when digital users are used as proxies for real human populations?
How can digital users and environment simulation support scalable, reproducible, and cost-effective studies of interactive systems across domains?
Invited Speakers
Panelists
Columbia University
NC State University
Shopify
OpenAI
CMU
University of Washington
Program
Program schedule to be announced.
Organizers
Columbia University
NC State University
Shopify
University of Washington
Meta
Anthropic
Columbia University
Program Committee